![]() The two technology companies are also building their own software and services for the health and fitness-conscious. Under Armour, which said in a statement that it’s trying to create the world’s largest digital health and fitness community, may soon compete with Apple Inc and Google Inc. In November 2013, UnderArmour acquired MapMyFitness, an app to virtually track fitness workouts. This isn’t the first mobile acquisition for the sports retailer. It sold MyFitnessPal for 345 million to investment firm Francisco Partners, 130 million lower than the price it had acquired it for in 2015. That data is an attractive prospect for Under Armour, which is increasingly looking to use insights about consumers’ health and fitness to sell more apparel. In 2020, Under Armour decided it was time to shift focus, with a new CEO, Patrik Frisk, focused more on apparel and less on the technology side. (NYSE:UA - Get Rating) during the 4th quarter, according to the company in its most recent filing with the Securities & Exchange Commission. MyFitnessPal, which claims to have over 80 million registered users, has developed one of the largest nutrition and calorie databases. Maryland State Retirement & Pension System acquired a new position in shares of Under Armour, Inc. It will also fork over $85 million for Danish firm Endomondo, which describes itself as a personal trainer in your pocket. Under Armour’s separate financial release says Endomondo was purchased last month for 85 million, and the purchase of MyFitnessPal for 475 million is expected to close this quarter. In conjunction with this announcement, the company also announced that it would discontinue its Endomondo platforms operations at the end of 2020. The company said on Wednesday it will pay $475 million for MyFitnessPal, a free app for tracking food habits and caloric-intake. MyFitnessPal is currently reported within Under Armours Connected Fitness segment, which also contains the MapMyFitness and Endomondo platforms. ![]() (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered. SAN FRANCISCO, Feb 4 (Reuters) - Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million, moving deeper into the trendy “connected fitness” and wearable devices sphere. 30, 2020 /PRNewswire/ - Under Armour, Inc.
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